Two grocery chains have stopped taking personal checks, Fresh and Easy Market has stopped accepting personal checks at it's 70 stores in California. Whole Food is testing a check free policy at two of it's LA stores. It will be interesting to see if they lose customers or they just switch to debit cards which is what this is all about. Taking a debit card and accepting a check is like night and day with the check you have to make a deposit, meaning someone has to go to the bank, then waiting for the check to clear or use a check service.
Accepting a debit card all electronic you treat it just like a credit card transaction which it is in reality. This could be the start of no checks at major stores, we will keep you informed
Thanks
Bruce Bryen
Preferred Merchant Services
Tuesday, September 22, 2009
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