No More Checks

Two grocery chains have stopped taking personal checks, Fresh and Easy Market has stopped accepting personal checks at it's 70 stores in California. Whole Food is testing a check free policy at two of it's LA stores. It will be interesting to see if they lose customers or they just switch to debit cards which is what this is all about. Taking a debit card and accepting a check is like night and day with the check you have to make a deposit, meaning someone has to go to the bank, then waiting for the check to clear or use a check service.
Accepting a debit card all electronic you treat it just like a credit card transaction which it is in reality. This could be the start of no checks at major stores, we will keep you informed

Thanks

Bruce Bryen
Preferred Merchant Services

PCI Rules

PCI (Payment Card Industry) has new rules and fee's going into effect in the near future in a effort to make merchants more responsible for protecting card holder data. Fine's to the merchant can go up to 50 thousand dollars. You as a merchant should not be storing card holder account information, if you must use your processors storage through a virtual terminal where you hold data on your processors servers.